Since dropping social media as a marketing strategy I've had to come up with new ideas to get my business out there and start connecting with my ideal customer. This has taken a bit of brainstorming and patience but slowly, step by step, things are coming together. One of my new favorite ways to share my business is through Podcast interviews. They not only allow me to meet amazing people that I get to chat with for[...]
Social media was not working for my business so it was easier for me to walk away. You might be in a whole different boat when it comes to social media and your brand. If you’re seeing an ROI with social media, I would be a terrible brand strategist to encourage you to quit it. You need your business to keep running and to be supporting your customers. Instead of a social media detox, it might be time to create so[...]
I love to read. This wasn’t always the case. As a child I just liked to carry around the largest book I could find to look smart. But now, the idea of sitting on the couch with a cup of tea and good book first thing in the morning, is what gets me out of bed. So while I could give you a list that would last you a lifetime of what to read, I thought I would share just a few of my favorite books that might jus[...]
I read a lot of business books. Most of them come from the same point of view and all of them hone in on the keys to a successful business–Providing value. But The Company of One was different from many other books I read in that it encourages you not to scale your business and become the next big corporation. The idea behind The Company of One is to start small and stay as small. Yeah, this is a whole new concept[...]