Brand in Bloom
A half-day workshop to rediscover your brand voice, unlock your archetype, and fall back in love with your business.
Your business used to light you up. Lately it just feels like one more thing to manage.
You know your work is good. But somewhere between the to-do lists and the “what should I post” paralysis, you’ve lost the thread. You’re not sure how to talk about what you do in a way that actually connects. You’re not sure who you’re even talking to anymore. And the marketing advice you’ve followed–the audience avatars, the ideal client profiles—hasn’t given you the clarity you were promised.
You’re not failing. You’re disconnected. And there’s a difference.
Brand in Bloom is a half-day workshop designed to change that. You’ll use archetypes, a framework rooted in how people actually think, feel, and connect, to understand your brand at its core and build a strategy around that truth.
You’ll leave with clarity on who your brand is, who it’s for, and exactly how to reach them. And you’ll actually be excited about it again.
What To Expect
Brand in Bloom is a guided experience that moves between creative exploration and strategic clarity, held in a garden oasis surrounded by horses, designed to inspire and breathe.
Saturday, May 2nd
9:00am – 12:00pm
Location: A private garden oasis in Arvada
(address shared upon registration)
Arrive + Connect
Light breakfast, good company, and a guided meditation to exhale before the work begins. We’ll take a moment to let our guard down together, shaking loose any pressure.
Archetypes
Through guided creative exercises with Katie, you'll uncover the deeper personality of your brand and your ideal client — not through demographics, but through how people actually think, feel, and connect. We work with the 12 core archetypes, and this is as much an intuition practice as a strategy session.
Brand Strategy
Lana will layer the archetype clarity you've uncovered by helping you translate it into a concrete strategic framework: how your brand shows up in the market, how you communicate your value, and how you build an integrated approach that genuinely attracts the right people, without looking and sounding like everyone else.
Integration
You'll close the morning with clarity on where to go next and the community to keep you motivated and moving forward.
What You'll Walk Away With
Clarity
Your brand archetype, clearly identified and defined
Refreshed
A refreshed brand voice rooted in who you actually are (not who you think you're supposed to be)
Strategy
A strategic plan for connecting with your ideal audience using archetypes as your guide
Renewal
Renewed excitement about the business you're building
Connection
A room full of people who understand exactly what it takes to build something of your own
Your Investment
All workshop materials, creative supplies, light snacks from a local bakery, and refreshments are all included.
This workshop is designed to be intimate enough that real work actually happens. Once these 12 spots are gone, they’re gone.
$295
This workshop is for you if...
You're Stressed
Your business has started to feel more like a stressor than the thing that lit you up when you started
You're Lost
You know your work is good but you don’t know how to talk about it in a way that actually connects
You Lack Clarity
You’ve tried the ideal client avatar approach and it still hasn’t given you the clarity you were looking for
Need a Map
You’re not sure where to go next and you need both inspiration and a real strategy to move forward
You're Alone
You’re tired of building in isolation and want to be in a room with people who get it
Ready for Confidence
You’re ready to stop second-guessing your brand and start showing up with confidence
Meet Your Hosts
Katie Jackson
Katie is the artist and creative force behind Modern Magic art studio, and she brings more than just art to this room. With over 10 years of experience in marketing management and brand direction for small businesses, she knows the specific pressures and disconnection that come with building something of your own. Her work bridges the intuitive and the strategic, using archetypes as a lens to help business owners understand not just who their audience is, but why they connect, what they crave, and how to speak directly to that.
Katie leads the archetype exploration in this workshop—the part that gets underneath the surface and into the real identity of your brand.
Lana P. McClure
Lana is a Strategy Director who has shaped innovation, strategy and brand experience design for global Fortune 500 names to ambitious small businesses. She’s the logic side of this workshop; taking what the archetype work reveals and turning it into a clear, actionable brand strategy. She specializes in helping business owners articulate what they stand for, who they’re talking to, and how to build brands that add value because they’re grounded in truth, not trend.
Lana leads the strategy half of the workshop—the part that makes clarity concrete and gives you a real plan to walk out with.