The ever growing to-do list, the new social platform that launched last week that you have to be on, taking care of the family, cleaning the house, finding an opening to see your best friend and of course, you need to fit some self-care in somewhere. Needless to say, running a business feels overwhelming. But girl, you don’t need to be doing it all! In fact, you can’t do it all. Prioritize what you can, outsource what you can’t, and drop what isn’t serving your business anymore, like being everything, to everyone, everywhere. It starts by choosing the social platforms that serve your brand.
Which Social Media is Best For Making Money?
Creating content, engaging, and building an audience means nothing if you aren’t getting those people to your website to join your newsletter or convert right away. It feels good to have a growing audience and to meet new people, but as a business owner with a growing list of to-dos this isn’t where you should be spending your time. You need to spend time where your customers are and that’s how you make the intentional decision of what social platforms to be on.
Review your Analytics
It’s time to break open you brand’s Google Analytics and see what platforms are bringing people to your website and if they’re converting. The first step is getting the audience, but if they just come to hang out, look around, and never buy, then it’s not doing your business anything. Review first the conversion rates. The second analytic to view is the number of views. If Facebook is converting huge but provides little engagement on the platform, it’s time to drop all other platforms and go full force into Facebook. Get the engagements, provide amazing content and keep growing those conversion.
Know Where your Ideal Customer is
While conversions might be coming in hot on one platform, it’s also important to continue reaching potential audiences to keep growing your reach. This only happens when you go to where your audience is. So head back to your ideal audience and figure out the demographic you’re searching for. Once you know whom you serve, you can figure out where your audience is and meet them there.
Social Platforms For My Business
You know where your audience is and which platforms are bringing in conversions, but how do you show up as your business there? How do you build the engagement you want that will lead to lifelong customers? You provide value. Whatever platforms you decide are right for your brand (and as a small business or a solopreneur I would focus on 2-3 tops!) you need to show up consistently and with intention. This isn’t about selling all the time but about inspiring, motivating, or educating your audience. Being on social is the chance to build trust with potential customers. Only after you build the trust will you make a sale. So instead of highlight more products and services, answer questions, create guides, go Live and be of service. Figure out the top questions your customers are asking and give them the answers they need.
This, of course, doesn’t mean you don’t EVER sell on social. It means you do it with intention. 20% of your posts should be about you; asking for the sell. The rest of the time, it’s about them. And even when it’s about you, you’re still making it about them. You’re highlight pain points, you’re acknowledging what they’re going through and you’re offering a solution.
Provide value, highlight their pain points, and showcase your product as the solution. That’s how you use social for your business; you build trust.
When To Use Different Platforms
Just because a new platform makes it’s debut doesn’t mean that you need to be on that platform and using your precious time to navigate it. Instead, focus your time on the platforms that are serving your and growing. The only time to shift in the platforms you use is if:
- Your Audience changes
- The demographic of the platform changes
- Your audience moves to a new platform
You go where your audience is always. So if a new platform proves to be where your audience is, it’s time to go there. If you change your audience, it’s time to figure out where your new audience is, and if your platform becomes old news (a lot like Facebook did for millennials) then you need to the new platform with them. Don’t change your strategy because you’re bored or you haven’t figured out your secret recipe to make it work. Instead, only change platforms if your audience does.
Social Media That Serves
You can’t be connecting with lifelong customers if they aren’t on the platform and you won’t be building trust unless you create content that adds value and doesn’t just sell. Be intentional with your time on social. Find your audience through hashtags and like minded accounts and start the conversation. Simply posting and hoping that something will happen isn’t going to give you the results you want. Most importantly, show up consistently and make a name for yourself on the platforms you know your audience is on.
Still not sure where or how to be showing up on social? Schedule a FREE 1:1 strategy call with me and let’s get clear in your brand so you can connect with your customers.
Katie Leigh is a brand strategist and photographer based out of Denver, Colorado. Her experience as a former graphic design and former marketing director provides a unique perspective when it comes to your brand. Whether you’re looking to find out more about your user’s experience with a brand review or want ongoing brand strategy support with a 1:1 package, Katie Leigh will give you confidence in your brand so you can connect with your audience and grow the brand of your dreams.