• Art
    • Prints
      • All Prints
      • Silent Generations
    • Originals
  • Wallpaper
    • All Wallpaper
      • Honeysuckle
      • Pure Life
      • Divine Femme
  • Books
  • Modern Magic by Katie Leigh

  • Coaching
    • Business Coaching
    • Resources
  • About
  • Blog
0

Modern Magic by Katie Leigh

Business

Where To Build Your Website

March 31, 2019

My first ever website was for the business I started in High School. A clothing line that donated all the proceeds to charities in Africa. It wasn’t a sustainable business model but I was 16.

I built it from scratch in a class where I was learning to code.

The logo, the design everything was my own. And for 2007 and being 16 it was pretty impressive. But only for those two reasons, because really it was hideous. I wish I had a screenshot to share with you how bad it really was.

In 2019, you should never have this problem.

Websites have come so far from where they were 10 years ago and with cheap sites that will host your site, give you a template and pretty much do all the work, you really have no excuse for having a bad site.

Because you have no excuse, your customers will also make a quick decision about whether they want to trust you with their hard earned money. And let’s just say, great design builds trust. Bad design is pointing your customers to the door.

My go-to website host for new businesses just getting into the swing of things, or for those who are a little less tech savvy is Squarespace.

Squarespace

Yes, there are similar sites to Squarespace including Wix but to be honest, the templates on Squarespace are just better and the companies that build 3rd party templates are even better and usually only for Squarespace.

Squarespace will allow you to drag and drop elements on your site. It comes with a great stock photography gallery which should be used sparingly on your site since you are trying to sell something – a product or your service. Those things should be front and center of your site while the stock photography can be the sprinkles on top.

For a monthly fee of under $20, you’ll get your domain name, a host and a template to build your site. GoLiveHQ creates my favorite templates for Squarespace for $200-$400. But you only have to buy the template once and it will last you a few years until you’re ready to redesign (and in the graphics world that’s anywhere from 2-5 years).

Here is the only downside to Squarespace and depending on your business will decide how big of a factor it is. SEO capabilities are limited. This will limit how often you come up in search results or where in them you show up. It’s something they continue to work on since it’s the hot topic in marketing but it will never be as good as being a WordPress site. You can still add keywords into your text and create ALT text in your images but the capabilities are limited.

This really won’t affect businesses that focus a lot on PPC (Pay per click) marketing like Facebook Ads or Google Adwords, and if you’re just starting out it’s not something to be worried about. I know quite a few businesses that are growing and doing just fine on a Squarespace account. If you want to be the next Nike you’ll probably want to get onto WordPress.

WordPress

This is what I’m currently using for my website, although I consider going back to WordPress all the time.

WordPress has some basic free templates but the best designs come from 3rd party designers. The kicker is if you don’t know anything about building a website this is NOT the place for you. It’s complex with coding, plugins, and widgets and if you didn’t understand any of those words you should just stop reading this now.

While I have a basic understanding of coding and am an expert in Googling even I will come to my limitation with WordPress especially as updates occur with both my template and the platform.

Basically, there is a LOT of room for error.

So while WordPress will give you the freedom to make a website exactly as you want it you either need to know a decent amount about website building or you need to hire someone who does. If both those things are a reality for your business then stick with Squarespace and get an amazing template from GoLiveHQ. You’ll thank me later!

Wherever you decide to call your website home, know that the design of your website is key. Limit the words, invest in the images and have a design that matches your brand and is enticing to the people you hope to buy from you. In a future post, I’ll talk more about the key elements you need in a great website design!

[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget]
[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget]
[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget]
Share
Katie Leigh

Bonjour, I'm Katie Leigh. I wear many hats but I call myself an artist and slow living advocate. Here on this blog, you'll find me writing about living intentionally and my life in the slow lane. If you want articles like these sent directly to your inbox sign up for my newsletter with the form in the righthand sidebar!

Leave a Comment Cancel Comment

You May Also Like

April 1, 2021

Brand Guidelines – Why You Need Them

May 13, 2021

Creating Your Email Funnels

March 11, 2021

Putting Your Customer Profile In Action

Bonjour, I’m Katie

I'm here to show you the magic in the ordinary. In slowing down and tuning in you'll find new inspiration in your life and your work. Join me on this journey to living intentionally and see how a little modern magic can transform your world.

Find What You Need

Support Charity Water

One of the many magics of my everyday is having access to clean drinking water. Help others experience the same magic by donating to Charity Water.

Favorite Brands

25% Off Moo

$10 off Birthday Books

50% off 17Hats

20% off August Uncommon

10% off Brighton Cookie Cutters

Grow Your Art Business, Sell Wholesale with Faire

Lets Collaborate Together

How can I help put a little magic in your life? Let's connect!

Connect with me

  • Services
  • About
  • Blog
  • Contact

Copyright © 2023 Modern Magic by Katie Leigh. All Rights Reserved.Site Powered by Pix & Hue.