The average person sees 6,000-10,000 ads per day. Almost double what we saw in 2007. In the U.S. alone there are over 2 million outdoor advertising displays, spending billions of dollars on advertising. It’s no wonder that we’re all feeling numb to the advertisements around us.
Constantly we’re being told that we need something new in our life, that we’ll finally feel complete once we have X. But the truth is, that isn’t true, and we’re all starting to figure that out.
Instead of telling me what my life could be like, I want to see it. I want to experience the value that you have to offer me before I spend a dollar on your business which is where value-driven marketing comes in.
Social posts, email, blog posts, all created to add value. To answer questions, to lend support, to be helpful. You might have a small call to action about signing up for your email list or getting a free little something, but the goal is to build an audience, to offer support, to be of value, before ever asking them to make a purchase.
Think of it like online dating. You don’t propose right out the gate. Instead, you show off your good side. You compliment them. You give them an experience that will keep them coming back for more. And once the moment is right and you know that they’re really into you, you ask the big questions–are you ready to purchase?
Everything I teach my clients is about value-driven marketing. How to show up for your customers, how to take care of their needs, how to build trust before asking them to become a customer. When you put relationships first, you build customers for life. It’s that magic that comes with having a small business.