“There’s nothing wrong with finding the right size and then focusing on being better. Small can be a long-term plan, not just a stepping-stone.” – Paul Jarvis
What does it mean to have a minimalist business?
In Paul Jarvis’ book Company of One, Paul describes the idea of building a business that isn’t meant to exponentially grow but have a planned plateau. He explains the concept of success as something different for everyone and build your brand to that definition. This means that you don’t need to hit $1 million if you only need to make $250,000 to take care of your family and employees. Instead, fine-tune your business and serve your customers. Spend your time giving back and making your brand better while still making it home for dinner with the family.
It’s a strange idea not trying to grow you business to become an empire. In a number of businesses I’ve worked with, aiming for a cap could have saved the business. Instead, unlimited growth has driven them into the ground or into a brand that no longer resembles the beginning dreams.
Small allows you the freedom to make your own decisions for your business. It allows you to build a community that you can be a part of. It gives you permission to get creative, try new things, and embrace curiosity. Most of all, small allows you manageable hours so you can have more in your life than just the hustle.
I believe in the less is more mentality. From minimalism in our homes to a minimalist business. The question that constantly needs to be asked is “does this add value”. Value to your life, value to your customers lives. If the answer is no, it’s time to leave it behind.
Whether you are a brand just starting out or have been around the block, ready to grow into the next major corporation, it’s time to stop and really think about what it is you want in this life. Do you want the large company that makes millions but limits your time for hobbies and family? Or do you want a business that keeps you close to community and has a cap of how much it will make?
There is no right answer.
The important thing is simply to ask these questions and give yourself the honest answers. What do you really want out of this one and special life you’re given? Will this set your soul on fire, serve your community, and align with your values?
What ever the answer is, go do that!
Minimalism in business is a whole different kind of mindset. Get more insights on how you can add a minimalist mindset to your business by scheduling your 30-minute FREE clarity call with me. No strings attached, just a chance for you to talk shop with someone who knows where you’ve been.