• Art
    • Prints
      • All Prints
      • Silent Generations
    • Originals
  • Wallpaper
    • All Wallpaper
      • Honeysuckle
      • Pure Life
      • Divine Femme
  • Books
  • Modern Magic by Katie Leigh

  • Coaching
    • Business Coaching
    • Resources
  • About
  • Blog
0

Modern Magic by Katie Leigh

Why You Need A Freebie
Business

Give It Away: Building Recognition With Freebies

May 27, 2021

There is one debate that I have again and again with brand owners and it’s the concept of freebies. There is a fear when it comes to offering something for free. That it lessens the value of your product, that people are just after the free and won’t return, and most importantly that you’re losing money to the free. Whether it’s providing free videos on social and youtube, offering a free class to your yoga studio, there is always reluctance when it comes to free.

What is a Freebie

Freebies, are something that you give away for free in exchange for an email address. So in essence they aren’t actually free but paid for with a different form of currency. Every business offers a freebie differently. From free downloads to a discount on your first purchase. This is more often than not the most popular way to grow your email list.

Is it Important to Have a Freebie?

Yes! This is important to remember because your business is getting something out of the exchange, an email to market to. Someone who will see your name in their inbox over and over again. They might open an email or two and you’ll gain their trust until they’re ready to convert. On average this can take 4-6 months. But it’s worth it if you can turn them into lifelong customers.

Freebies are the first step to building trust. This is why they’re important.

What Should My Freebie Be?

Go back to what your customer’s pain points are. What questions are you asked ALL. THE. TIME? What issues do you know that your customers are facing that you can offer a quick solution with by providing a downloaded guide or list. Maybe as a product based business you simply need them to buy once to see how great you are in which case 20% off your first purchase is the best freebie (I take this one any chance I can get!)

What your freebie is should always come back to your customer’s needs. What will add value to their lives? Here are just a few ideas

  • Top 10 ways to __________ (style your sustainable shoes, reuse your coffee grounds or make an impression on potential customers)
  • How to _______ in 5 steps (build a habit, get in shape, change your diet, update your closet)
  • A Guide to ________ (Becoming plastic-free, the city your brand is based out of, social media marketing)
  • 20% off your first purchase
  • Customized Canva templates they can copy and use
  • Customized Google sheet to help them calculate their finances
  • Video tutorial that’s password-protected on Youtube

How To Give Your Freebie Away

This is the most important part of your freebie, giving it away. You want it to be everywhere so that your customers can sign up for it and get on your email list. Add it to your social media links, put it as a button, embedded form or pop-up on your website. Talk about it in your social posts, and share it with your friends and family.

As a new business, it might be slow-rolling as you build your email list, but it will grow. You just need to keep talking about it. I also suggest trying different freebies to see which one is the best fit. Your first idea might not be your best, so experiment and see which ones connect with your audience. I do this so often I decided to just create a library of freebies to make sure that my potential customer’s needs are taken care of. You can find my library filled with resources on getting clear in your marketing, planning your social, understanding how to use social for business, and even tools to keep track of your finances. Download all these and more here.

Give Even More Away For Free

It’s not just your freebie that you should be giving away, it’s as much knowledge you can think of you should give away too. People don’t buy your knowledge, they buy what you can do for them. That’s why I try and share as much as I know as often as I can. Videos, blog posts, social posts, and more all give away my trade secrets. But when it comes to your brand you’ll want to know exactly how to apply these principles first hand, which is why you’ll sign up for a 1:1 package with me!

The benefits of giving thins away for free in you content are huge. The biggest is that they’re easy to share. So if “Sally” doesn’t buy from you but follows you and shares your video with “Fred” and then Fred buys from you, that’s a win and worth the free content.

Free helps you spread your name. Free builds trust. Free is your way of getting ahead of the competition and building the brand of your dreams.

So, what free offer will you be sharing this week?

Katie Leigh Brand Strategist - BLOG

Katie Leigh is a brand strategist and photographer based out of Denver, Colorado. Her experience as a former graphic design and former marketing director provides a unique perspective when it comes to your brand. Whether you’re looking to find out more about your user’s experience with a brand review or want ongoing brand strategy support with a 1:1 package, Katie Leigh will give you confidence in your brand so you can connect with your audience and grow the brand of your dreams. 

Share
Katie Leigh

Bonjour, I'm Katie Leigh. I wear many hats but I call myself an artist and slow living advocate. Here on this blog, you'll find me writing about living intentionally and my life in the slow lane. If you want articles like these sent directly to your inbox sign up for my newsletter with the form in the righthand sidebar!

You May Also Like

August 23, 2021

Create A Clear Call To Action

August 17, 2020

Product Vs. Lifestyle Photography

September 29, 2021

Transitioning Your Business

Bonjour, I’m Katie

I'm here to show you the magic in the ordinary. In slowing down and tuning in you'll find new inspiration in your life and your work. Join me on this journey to living intentionally and see how a little modern magic can transform your world.

Find What You Need

Support Charity Water

One of the many magics of my everyday is having access to clean drinking water. Help others experience the same magic by donating to Charity Water.

Favorite Brands

25% Off Moo

$10 off Birthday Books

50% off 17Hats

20% off August Uncommon

10% off Brighton Cookie Cutters

Grow Your Art Business, Sell Wholesale with Faire

Lets Collaborate Together

How can I help put a little magic in your life? Let's connect!

Connect with me

  • Services
  • About
  • Blog
  • Contact

Copyright © 2023 Modern Magic by Katie Leigh. All Rights Reserved.Site Powered by Pix & Hue.