I watch my three-year-old niece as she dances through rooms falling, tumbling, and running into almost everything. She hasn't figured out how her body takes up space yet, and she doesn't care. She moves through the world like it's hers. Only when a step that leaves her headfirst on the floor with a headache does she even show signs of discomfort. I want to be like her when I grow up. I want to take the world b[...]
It comes after a handful of wins. After you've seen what you can do with your business. It comes after you realize you're making enough to help support your family and live your dream of being a business owner. It comes after the initial energy that allowed you to start building, but maybe right before the "I've made it" moment. I'm talking about burn-out. Every business owner will go through it. You've spent[...]
You might have read that title and thought…”Slow down? Are you kidding me? I have a business to build!” And like every other woman that wears too many hats to count I get it. I also get burnout, frustration, and not being able to take your business to the next level, all of which come from trying to do it all. My passion for slowing down stems from a deep desire to stay healthy and to help those around me ([...]
I’ll be real honest when I say that I get up in imposter syndrome and comparing myself to others is a constant battle. It’s one of the many reasons I took a break from social media. So I could stop focusing on what everyone else was doing and focus on my own creative process. So when it comes to finding inspiration I actually find social media platforms to be the worst place to feel inspired. At best you’ll wa[...]
If you follow me on social or are on my newsletter list you'll have seen that last week I got back on social media. This doesn't mean that marketing without social has failed, it's just another experiment I wanted to try. To be perfectly honest, my business has been doing really well the last few months without social and my mental health has been doing even better. So why would I get back on? Why I'm Getting Ba[...]
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. - Ralph Waldo Emerson If you talk to anyone close to me they would tell you that I’ve always been my own person. I’m eccentric, high-energy, humorous and an artist. But what they don’t know is that I’ve built up a persona for them to accept me. I’ve weighed what things will[...]
Since dropping social media as a marketing strategy I've had to come up with new ideas to get my business out there and start connecting with my ideal customer. This has taken a bit of brainstorming and patience but slowly, step by step, things are coming together. One of my new favorite ways to share my business is through Podcast interviews. They not only allow me to meet amazing people that I get to chat with for[...]
I logged off of social media on August 23, 2021, the day we left for a week-long vacation to Costa Rica. I had known for a while that I would take that week off of social to disconnect and find inspiration in new forms. I didn’t want to miss out on anything in this magical land we were going to. Now, 3 months later, I can’t believe I didn’t do this sooner. The first few weeks were hard. I picked up my[...]
Sale season is upon us. The end of the year marks the last chance to hit your goals and go into the new year feeling confident about your brand. It seems to me that every single store has some sort of promotion starting around Black Friday and the prices stay low until Christmas or the New Year. With such a saturated market of sales, how does your small, sustainable brand stand out? The answer lies in your intention[...]
Small business often means small budget. When it comes to our marketing we limited resources to spend and need to make sure they can go as far as possible. This is why I love utilizing free online tools. As you get more and more intentional with your business knowing what’s working and what’s not will be integral to your strategy. Website analytics, email campaign results, SEO, all of it comes into play to he[...]