Sale season is upon us. The end of the year marks the last chance to hit your goals and go into the new year feeling confident about your brand. It seems to me that every single store has some sort of promotion starting around Black Friday and the prices stay low until Christmas or the New Year. With such a saturated market of sales, how does your small, sustainable brand stand out? The answer lies in your intention[...]
Let me tell you a secret. there is no secret sauce to running a successful business. It’s about hiring strong people who have experience and can give you guidance and then A/B testing until you’re blue in the face. Business owners often don’t think that they need a brand strategist, or are still confused what one is. So let’s take the mystery out of the position so you can make the educated decision if on[...]
Small business often means small budget. When it comes to our marketing we limited resources to spend and need to make sure they can go as far as possible. This is why I love utilizing free online tools. As you get more and more intentional with your business knowing what’s working and what’s not will be integral to your strategy. Website analytics, email campaign results, SEO, all of it comes into play to he[...]
It’s hard to believe that as of yesterday, I’m 6-weeks social media free. The surprise isn’t from this time passing by so slowly or feeling cravings to get back on, it’s the lack of both of those things. The first few weeks without being on Instagram I thought about it, a lot! I still thought about what content I could create, what conversations were happening without me, even what some of my favorite acc[...]
I can feel the changes of fall in the air and on my skin. It’s been slowly building up for weeks, long before the Fall Equinox hit on the 21st, but transitions can happen that way. They slowly sneak up on you building in the background until all of a sudden you realize something is different. Then again, there are times when a change, a transition, hits you out of nowhere with no time to adjust. That’s life.[...]
How do you market your business without social media? It’s a question I’ve gone back to for years when all I wanted to do was get off of social and take control back of the content I consume. It’s also been a question I’ve been exploring in-depth for the last 3 weeks as I navigate my new life off the grid. How to Market Without Social I’ll admit that I don’t have 100% of the answers right now[...]
Social media was not working for my business so it was easier for me to walk away. You might be in a whole different boat when it comes to social media and your brand. If you’re seeing an ROI with social media, I would be a terrible brand strategist to encourage you to quit it. You need your business to keep running and to be supporting your customers. Instead of a social media detox, it might be time to create so[...]
I quit social media. As a former marketing director and now brand strategist for small businesses, I took the leap and deleted all my social apps, and logged out of my accounts for the rest of the year… maybe longer. It’s yet to be decided whether or not I’ll be back when the start of the new year comes. Why on earth would someone in marketing quit the internet you might ask? Because I wasn’t seeing value[...]
I did a thing last week. I deleted all my social media accounts off my phone and announced I would be living off the (Instagram) grid. Yes, I’m officially off of social media–at least until the end of the year (minimum). For years I’ve craved leaving the apps. Jealous of friends who have turned it off or never got on. And for years, as a marketer, I was told what social can do for your business and that itâ[...]
We’ve all felt the power of having too many choices. I remember coming back after living abroad for a short time staring at all the cereals at the grocery store, completely frozen with what choice to make. For months I had pretty much 1 option of any type of food and now, I had hundreds, and I had no idea what to do. This feeling doesn’t just appear after traveling, it’s a human condition. We like choice[...]